That usually means diving into HTML or PHP code, or maybe an expensive site builder app. Each has its issues...
With HTML/PHP, you can spend hours, even days, slogging away to design and build a website that your client may not even like.
The more time it takes, the less per hour you’re making from your upfront client fee.
Or, it’s just a flat-out speculative time expense if you’re into domains or lead gen.